Lyca Radio aapointed as exclusive radio partner partner for AAA

PRESS RELEASE

Lyca Radio appointed exclusive radio partner for Asian Achievers Awards

Author: AAA team

CEO of Lyca Radio Raj Baddhan said: “The Asian Achievers Awards is a long-established brand in the South Asian community, recognising real heroes across the country. Lyca Radio is delighted to be supporting the Awards. Our partnership will enable Lyca Radio listeners to experience the event across the airwaves and in-person as never before."

19 February 2024: The UK’s leading Asian radio station Lyca Radio has been appointed as the exclusive radio partner for the 22nd edition of the Asian Achievers Awards.

South Asians in the UK today occupy leadership positions across a range of fields, including politics, business and civil society. The Asian Achievers Awards continue to recognise the outstanding work of such individuals within the South Asian community.

This year’s Awards will take place on Friday 20th September 2024 at the prestigious London Hilton on Park Lane. The event is organised by global advisory firm EPG, with sponsors including embedded finance provider Andaria, Language Interpreters and charity partner The Leprosy Mission.

CEO of Lyca Radio Raj Baddhan said: “The Asian Achievers Awards is a long-established brand in the South Asian community, recognising real heroes across the country. Lyca Radio is delighted to be supporting the Awards. Our partnership will enable Lyca Radio listeners to experience the event across the airwaves and in-person as never before. Lyca Group consisting of Lyca Radio and Lyca Gold has more listeners than its rivals in Greater London. With the launch of Lyca Radio in Greater Manchester, we have expanded our reach across the country significantly.”

Lyca Radio has gained 23,000 listeners in the greater London area in Q3 2023 compared to the year before. It’s average listening hours are an industry-leading 7.2 hours. With the acquisition of Asian Sound Radio in Manchester recently, Lyca Radio’s has a wider reach across the UK within the South Asian community.

Commercial Director of the AAA L George said: “We are delighted to have agreed a new partnership with Lyca Radio. Their wide reach and innovative approach to connecting with, and deepening relationships across, Asian communities in London, Manchester and elsewhere resonated with the aims and objectives of our Awards.”

Prime Minister Rishi Sunak said: “The Asian Achievers Awards provide a great opportunity for us to recognise the outstanding accomplishments of British Asians in the UK. It is good to celebrate the positive impact and contribution all the nominees have made in creating a more modern, dynamic and globally-facing economy in the UK.”

Leader of the Labour Party Sir Keir Starmer said: “British Asians are a driving force behind the much of the social, cultural and economic innovation we see in Britain today. You represent so many of the values that help our communities thrive – inclusiveness, hard work and ambition to name a few.”

Amongst the winners last year were WBC silver middleweight champion Hamzah Sheeraz, coming hot off the 14th knockout of his career. In an exceptionally difficult time for healthcare workers in the UK over the last few years, the night saw three NHS workers win coveted awards, while the Special Award for Contribution to Music went to singer Kanika Kapoor, whose songs have been streamed more than 200 million times just on Spotify.

Members of the public can nominate change-makers in the community via the Awards website at asianachieversawards.com. Nominations are open until 7 July.

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Social media:

Website: asianachieversawards.com

Facebook: @AsianAchieversAward

LinkedIn: Asian Achiever Awards

Instagram: @AsianAchieversAwards

Twitter: @AsianAchievers

About LycaRadio:

Lyca Radio is a national commercial radio station in the United Kingdom. It broadcasts music and other content for British Asians on 1458 medium wave in the London area, on DAB, and now in the north of England via the acquisition of Asian Sound Radio. As of December 2023, the station broadcasts to a weekly audience of 108,000, according to RAJAR. Find out more: www.lycaradio.com.

About EPG:

EPG is an economic and strategy consulting firm with offices in the UK, India and Uganda, which offers market entry advisory and strategic communications services to businesses and governments around the world. EPG also organises market-leading events around the UK and abroad. Find out more: www.economicpolicygroup.com.

About the Asian Achievers Awards:

Established in 2000 and held annually since then, the Awards are run by global advisory firm EPG. They are consistently recognised by the community as the most prestigious and highly respected such Awards in the calendar. The event will have over 700 attendees including several celebrities, influencers and global personalities attending. Find out more at asianachieversawards.com.